About us

The Strategic Management Center, formerly Ashridge Strategic Management Centre, founded in 1987, is a widely recognized authority on strategic management issues within large companies. It is now a part of Hult International Business School and, before the merger of Ashridge and Hult, was a part of Ashridge Business School.

SMC produces breakthrough insights that advance strategic management, with a particular focus on the management problems of large, complex companies.
Directors of the centre have previously worked as senior consultants at top strategy consultancies, such as McKinsey and The Boston Consulting Group.

The Centre is a world-leading resource on corporate level strategy. It focuses on how corporate and divisional leaders in a multi-business company can add value to the businesses in their portfolio.

SMC has an extensive track record of publications covering a wide range of topics such as organization design, growth and new business, investor relations strategy, and mission leadership.

In addition to its strategy research, the centre delivers open enrolment programs on strategy at Ashridge and in London and runs a corporate membership network for Heads of Strategy and their teams at major companies.


Open Programs include:

Strategic Decisions,

Advanced Organization Design

Designing Operating Models

Translating Strategy into Action

Further training programs are included in the context of the corporate membership network.